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Privacy Policy
Last Updated: October 29, 2025
Cartridge AI ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website and use our services.
By using our website or services, you agree to the collection and use of information in accordance with this policy. If you do not agree with our policies and practices, please do not use our services.
1. Information We Collect
1.1 Information You Provide to Us
We collect information that you voluntarily provide to us when you:
- Register for early access or join our waitlist
- Fill out forms on our website
- Subscribe to our newsletter or marketing communications
- Contact us with inquiries or support requests
- Participate in surveys or provide feedback
This information may include:
- Contact Information: Email address, first name, last name, company name
- Account Information: Username, password (when you create an account)
- Communication Data: Any information you provide when communicating with us
1.2 Information Collected Automatically
When you visit our website, we automatically collect certain information about your device and browsing behavior, including:
- Device Information: IP address, browser type, operating system, device type
- Usage Information: Pages visited, time spent on pages, links clicked, referring website
- Location Data: General geographic location based on IP address
- Cookies and Tracking Technologies: Information collected through cookies, web beacons, and similar technologies
1.3 Marketing and Analytics Data
We collect information through third-party analytics and marketing tools to understand how users interact with our website:
- UTM Parameters: Marketing source, medium, campaign, keyword, and content identifiers
- Click IDs: Google Click ID (GCLID), Facebook Click ID (FBCLID), LinkedIn Click ID, Microsoft Click ID
- Referral Information: The website or source that referred you to our site
- Landing Page Data: The specific page and URL where you entered our website
2. How We Use Your Information
We use the information we collect for the following purposes:
2.1 To Provide and Improve Our Services
- Process your registration for early access or waitlist
- Communicate with you about our products and services
- Respond to your inquiries and provide customer support
- Improve our website and services based on your feedback
- Develop new features and functionality
2.2 For Marketing and Communications
- Send you marketing communications about our products, services, and updates (with your consent)
- Notify you about product launches, features, and company news
- Send you newsletters and promotional materials
- Conduct surveys and gather feedback
2.3 For Analytics and Advertising
- Analyze website traffic and user behavior
- Measure the effectiveness of our marketing campaigns
- Track conversion rates and user engagement
- Display targeted advertisements on third-party platforms
- Create lookalike audiences for advertising purposes
- Optimize our marketing spend and ROI
2.4 For Legal and Security Purposes
- Comply with legal obligations and regulations
- Protect our rights, property, and safety
- Prevent fraud, abuse, and security threats
- Enforce our Terms of Service
3. How We Share Your Information
We do not sell your personal information. We may share your information in the following circumstances:
3.1 Service Providers
We share information with third-party service providers who perform services on our behalf, including:
- Analytics Providers: Google Analytics, to analyze website usage and performance
- Marketing Platforms: Google Ads, Meta (Facebook/Instagram), LinkedIn, to deliver targeted advertising
- Email Services: Email marketing platforms to send newsletters and communications
- Data Storage: Cloud storage providers (e.g., Airtable, database services)
- Automation Tools: Zapier and similar services to automate data workflows
- Customer Support: Tools to manage customer inquiries and support tickets
3.2 Advertising Partners
We work with advertising partners to display ads on third-party websites and platforms. These partners may collect information about your visits to our website and other websites to provide targeted advertising. Our advertising partners include:
- Google Ads: For search and display advertising
- Meta Pixel (Facebook/Instagram): For social media advertising and retargeting
- LinkedIn: For B2B advertising and professional targeting
3.3 Business Transfers
If we are involved in a merger, acquisition, asset sale, or bankruptcy, your information may be transferred as part of that transaction. We will notify you of any such change and any choices you may have.
3.4 Legal Requirements
We may disclose your information if required to do so by law or in response to valid requests by public authorities (e.g., a court, government agency, or law enforcement).
3.5 With Your Consent
We may share your information with third parties when you give us explicit consent to do so.
4. Cookies and Tracking Technologies
4.1 What Are Cookies?
Cookies are small text files placed on your device when you visit our website. They help us recognize your browser and capture certain information.
4.2 Types of Cookies We Use
- Essential Cookies: Necessary for the website to function properly
- Analytics Cookies: Help us understand how visitors use our website (Google Analytics)
- Marketing Cookies: Used to track visitors across websites to display relevant advertisements (Google Ads, Meta Pixel, LinkedIn)
- Preference Cookies: Remember your settings and preferences
4.3 Third-Party Cookies
We use the following third-party tracking technologies:
- Google Analytics: Web analytics service that tracks website usage
- Google Tag Manager: Tag management system for tracking codes
- Meta Pixel: Tracking pixel for Facebook and Instagram advertising
- LinkedIn Insight Tag: Analytics and conversion tracking for LinkedIn
4.4 Managing Cookies
You can control cookies through your browser settings. Most browsers allow you to:
- View and delete cookies
- Block third-party cookies
- Block all cookies (though this may affect website functionality)
- Clear cookies when you close your browser
To opt out of interest-based advertising, visit:
5. Data Retention
We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.
- Waitlist Data: Retained until product launch and for reasonable period after
- Marketing Data: Retained until you unsubscribe or request deletion
- Analytics Data: Retained according to our analytics provider's policies (typically 14-26 months)
- Account Data: Retained while your account is active and for a reasonable period after closure
6. Data Security
We implement appropriate technical and organizational security measures to protect your information against unauthorized access, alteration, disclosure, or destruction. These measures include:
- Encryption of data in transit and at rest
- Regular security assessments and audits
- Access controls and authentication requirements
- Secure data storage with reputable cloud providers
- Employee training on data protection
However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.
7. Your Privacy Rights
Depending on your location, you may have the following rights regarding your personal information:
7.1 General Rights
- Access: Request a copy of the personal information we hold about you
- Correction: Request correction of inaccurate or incomplete information
- Deletion: Request deletion of your personal information
- Restriction: Request restriction of processing of your information
- Portability: Request transfer of your information to another service
- Objection: Object to processing of your information for certain purposes
7.2 GDPR Rights (European Users)
If you are located in the European Economic Area (EEA), you have additional rights under GDPR, including:
- Right to withdraw consent at any time
- Right to lodge a complaint with a supervisory authority
- Right to data portability
7.3 CCPA Rights (California Users)
If you are a California resident, you have rights under the California Consumer Privacy Act (CCPA), including:
- Right to know what personal information is collected
- Right to know if personal information is sold or shared
- Right to opt-out of the sale of personal information (we do not sell information)
- Right to deletion of personal information
- Right to non-discrimination for exercising your rights
7.4 Marketing Communications
You can opt out of marketing communications at any time by:
- Clicking the "unsubscribe" link in any marketing email
- Contacting us at hello@cartridgeai.com
- Updating your communication preferences in your account settings
7.5 Exercising Your Rights
To exercise any of these rights, please contact us at privacy@cartridgeai.com. We will respond to your request within 30 days.
8. Children's Privacy
Our services are not intended for individuals under the age of 18. We do not knowingly collect personal information from children under 18. If we become aware that we have collected information from a child under 18, we will take steps to delete that information promptly.
If you believe we have collected information from a child under 18, please contact us at privacy@cartridgeai.com.
9. International Data Transfers
Your information may be transferred to, stored, and processed in countries other than your own, including the United States. These countries may have different data protection laws than your country of residence.
When we transfer personal information from the EEA to countries outside the EEA, we ensure appropriate safeguards are in place, such as:
- Standard Contractual Clauses approved by the European Commission
- Adequacy decisions by the European Commission
- Other legally approved transfer mechanisms
10. Third-Party Links
Our website may contain links to third-party websites, services, or applications. We are not responsible for the privacy practices of these third parties. We encourage you to review the privacy policies of any third-party sites you visit.
11. Do Not Track Signals
Some browsers have a "Do Not Track" feature that signals websites you visit that you do not want to have your online activity tracked. Our website does not currently respond to Do Not Track signals.
12. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or for legal, regulatory, or operational reasons. We will notify you of any material changes by:
- Posting the updated policy on our website
- Updating the "Last Updated" date at the top of this policy
- Sending you an email notification (for significant changes)
Your continued use of our services after any changes indicates your acceptance of the updated Privacy Policy.
13. Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us:
Cartridge AI
Email: privacy@cartridgeai.com
Support: hello@cartridgeai.com
We will respond to all legitimate requests within 30 days.
14. Additional Information for Specific Jurisdictions
14.1 European Union (GDPR)
Data Controller: Cartridge AI is the data controller for the personal information we process.
Legal Basis: We process your information based on:
- Consent (for marketing communications and cookies)
- Contract (to provide services you've requested)
- Legitimate interests (to improve our services and website)
- Legal obligation (to comply with applicable laws)
14.2 California (CCPA/CPRA)
Categories of Personal Information Collected:
- Identifiers (name, email, IP address)
- Commercial information (waitlist registration, product interest)
- Internet activity (website usage, clicks, browsing history)
- Geolocation data (general location based on IP)
Business Purpose for Collection: As described in Section 2
Categories of Third Parties: As described in Section 3
Sale of Personal Information: We do not sell personal information
14.3 Other Regions
If you are located in a jurisdiction with specific privacy laws (e.g., Canada, Australia, Brazil), you may have additional rights under applicable law. Please contact us to learn more about your rights.
This Privacy Policy is effective as of October 29, 2025. We encourage you to review it periodically to stay informed about how we protect your information.